The new Civic TV campaign connects Honda’s philosophy—a passion for innovative thinking and continuous improvement—to other real inventors, makers and explorers in the world who are never satisfied and always working to develop better solutions. The campaign has sparked curiosity about the innovations featured in the new Civic TV spot. Capitalizing on that momentum, Honda is launching a collection of live chats, the #HondaInnovator Series.
The #HondaInnovator Series uses Facebook, Instagram, Pinterest, Twitter and YouTube to drive curiosity and conversation. At http://www.hondainnovator.com, users are able to tweet questions to several inventors featured in the Civic TV spot, participate in scheduled one-hour innovator tweet chats and see #HondaInnovator feeds from Facebook, Twitter and Instagram. Schedule, topics and speakers for the “Innovator Series” tweet chats are as follows:
- Tues., Feb. 5: Phoenix Fly with pro wingsuiter James “Macca” Macdonald at 10 a.m. PT
- Thurs., Feb. 7: 4moms Origami Stroller with co-founder Henry Thorne at 10 a.m. PT
- Tues., Feb. 12: Billabong V1 Wetsuit with pro surfer/inventor Shane Dorian at 10 a.m. PT
- Fri., Feb. 15: 2013 Honda Civic Sr. Product Planner Jay Guzowski at 10 a.m. PT
- Wed., Feb. 20: Waterfall Swing with inventors Ian Charnas and Drew Ratcliff at Noon PT
- Tues., Feb. 26: Laser Keyboard with visionary Prashanth Shantharam at 10 a.m. PT
“The ‘Innovator Series’ is designed to applaud all visionaries—the dreamers who are always contemplating what could be—and provide an opportunity to engage with them,” said Mike Accavitti, vice president of national marketing operations at American Honda Motor Co., Inc. “The 2013 Civic speaks to our passion for innovative thinking and continuous improvement, and through social media we’re inviting all creative thinkers to come together to talk about how to make things better.”
On YouTube, Honda has created an innovation playlist featuring innovator-created video showcased in the Civic TV spot. Facebook posts will introduce fans to the “Innovator Series” and related album. Instagram will host behind-the-scenes photos from the Civic TV commercial and an assortment of Civic photos. And Pinterest will feature a “Things Can Be Better” board.
Also in February, the social news leader, Buzzfeed will feature sponsored posts highlighting the creative theme of the Civic campaign of true inventors, makers, explorers and engineering.
The “Innovator Series” program will be supported with promoted tweets, promoted posts on Facebook, YouTube ads and search.
About Honda Honda offers a complete lineup of cars and trucks through a network of more than 1,000 dealerships in the United States. In 2013, Honda marks 40 years of the Civic model, with more than 30 years of producing automobiles in the region, which began with the Accord in Marysville, Ohio in November 1982. Having produced more than 25 million vehicles in North America through 2012 using domestic and globally1 sourced parts, Honda currently operates 14 major manufacturing facilities in North America, producing a wide range of Honda automobiles, all-terrain vehicles, power equipment products, engines and transmissions.